Aditya Birla Fashion and Retail Limited (ABFRL), part of the US $48.3 billion Aditya Birla Group, operates over 3,000 stores and 15 + warehouses across India. Managing high-volume brands such as Allen Solly, Peter England, Pantaloons, and Forever 21, ABFRL partnered with Stellium to stabilize and scale its Extended Warehouse Management (EWM) landscape for multi-brand, high-throughput operations.
Aditya Birla Fashion and Retail Limited (ABFRL), part of the US $48.3 billion Aditya Birla Group, operates over 3,000 stores and 15 + warehouses across India. Managing high-volume brands such as Allen Solly, Peter England, Pantaloons, and Forever 21, ABFRL partnered with Stellium to stabilize and scale its SAP EWM) landscape for multi-brand, high-throughput operations.
Key achievements covered in the case study
- – Stabilized warehouse operations across 15 + sites with EWM optimization
- – Reduced incidents by 75 %, cutting daily issues from 20 to fewer than 5 in eight months
- – Expanded a unified EWM model to cover MFL, Pantaloons, and Forever 21
- – Introduced semi-automated workflows that improved picking speed and accuracy
- – Increased warehouse productivity by 25 % through image-driven SKU picking and e-commerce order optimization